Christmas sales success with Store Commander
According to the latest Eurostat data, e-commerce in the European Union continued to grow steadily, with online sales increasing by 6.5% in 2024 across the retail sector.
This upward trend is confirmed in 2025 as well, with EU online retail expanding by 7% in the first half of the year compared to the same period in 2024.
These figures highlight the continued importance of e-commerce as a key sales channel — especially during the holiday season, one of the most strategic moments of the year for online merchants. It is therefore the ideal time to activate every strategy that will help you maximize your results.
Below are practical tips to make the most of Store Commander for Christmas 2025.
1. Optimize Store Commander to match your workflow
Before launching your commercial campaigns, take a few minutes to calibrate Store Commander to the way you work.
By customizing the interface (visible columns, filters, shortcuts, views, panels), you’ll gain speed and comfort - especially during the busy end-of-year period.
A few quick adjustments can help you:
- access key information faster,
- reduce repetitive actions,
- work more efficiently on your Christmas prep.
Once your interface is set up to fit your needs, you can fully focus on your sales strategy.
Video tip: Simplify your Sc interface
2. Create your discounts very quickly
Running a bit behind with your christmas promotions?
No worries: Store commander allows you to apply discounts in bulk, quickly and intuitively.
Video tip: Increasing product prices fast
3. Plan and organise your promotional campaigns
Whether you want to launch your offers in successive waves or simply structure several levels of promotions on different products, Store Commander makes it easy.
You can:
- set up your promotions in advance,
- organise product groups that activate progressively,
- automate the start and end of specific offers.
This flexible approach gives you full control, without relying on a fixed calendar, ensuring your store remains attractive throughout the christmas season.
Webinar: All you need to know about price management in Sc
4. Manage out-of-stock products with ease
Sales can accelerate quickly, and certain items may sell out faster than expected.
Store commander allows you to instantly disable all out-of-stock products, preventing customer frustration.
5. Handle unavailable combinations effortlessly
With the enable/disable combinations add-on, you can:
- temporarily hide unavailable combinations,
- without deleting them,
- and apply this setting across your entire store.
This ensures a clean, consistent catalogue for your customers.
6. Improve your abandoned cart follow-ups
In 2025, abandoned cart recovery remains a powerful conversion tool:
- nearly 70% of shoppers return to complete their order within 24 hours when reminded,
- follow-up emails see an open rate above 40%,
- and over a third of clicks result in a purchase.
Don’t miss out on these easy wins -use Store Commander to follow up on abandoned carts effectively.
Blog article: Following up your clients' unvalidated carts
7. Increase your average order value with cross-selling
Take advantage of the holiday shopping mindset by suggesting complementary items:
- a belt to go with trousers,
- accessories linked to a product previously viewed,
- themed bundles or curated sets.
Cross-selling remains one of the most efficient ways to boost your average basket value.
8. Anticipate the management of lost parcels
Shipping volumes surge during the holiday season, increasing the risk of delivery issues.
Create a “lost parcels” customer segment using the segmentation add-on to:
- identify affected customers quickly,
- handle claims more smoothly,
- maintain proactive and reassuring communication.
Knowledge base: Lost parcel... How can i find the corresponding order fast?
Now it’s your turn!
You now have all the tools and strategies you need to make this Christmas season a success with Store Commander.
The rest is up to you - let’s make this holiday season your best one yet!