2026 e-commerce events and key dates

You’re already preparing for your 2026: prioritizing your actions, planning your key moments, organizing your campaigns… all in an e-commerce landscape where everything moves fast - incredibly fast. With evolving customer behavior, the rise of marketplaces, and the need to optimize every minute, you need tools that truly help you save time.

Store Commander understands how precious your time is… and how much proper planning can change the game. And that’s exactly why we created the 2026 e-commerce calendar.

In this new edition, you’ll find:

• The key milestones of global e-commerce: commercial events, holidays, trade shows, conferences, and major retail trends.
• Store Commander highlights: events we attend, webinars, workshops, and opportunities to connect.
• Practical resources to help you prepare each stage: insights, content, and best practices to optimize your catalog management and boost your results.

With the help of this icon , you can instantly identify all the moments where you’ll be able to meet the Store Commander team - whether online or in person - along with related content to go further.

A tool that evolves with you, all year long

We regularly update this calendar to ensure it remains a reliable, useful, and actionable decision-making tool.
Add it to your favorites and return whenever you need inspiration, organization, or opportunities… everything you need to stay ahead.

01/01: New Year’s Day
 06/01: Epiphany (Three Kings’ Day - major in EU/ES)
08/01–04/02: Winter Sales (Europe - period varies by country)
17–19/01: Who’s Next Paris 2026
 27/01: Community Manager Appreciation Day
 28/01: Data Protection Day
E-commerce Day Europe - TBC

02/02: Candlemas
14/02: Valentine’s Day
17/02: Chinese New Year

08/03: International Women’s Day
10-12/03: One to One Retail E-Commerce
15/03: World Consumer Rights Day
18/03: Global Recycling Day
24-26/03: All4Customers
29/03-05/04: Easter Week (peak in many EU markets)
29/04-04/05: Spring French Days

22/04: Earth Day

01/05: Labour Day (Europe-wide)
12/05: Mother’s Day (most EU markets except UK/ES)
26/05 Mother’s Day (France)

04-05/06: E-commerce Leaders Summit
05/06:World Environment Day
17-20/06: VIVATECH
21/06: Summer / Music Day
21/06-21/07: Summer Sales (start varies across Europe)
30/06: Social Media Day

06/07: School holidays begin (EU)
14/07: Bastille Day
17/07: World Emoji Day
Amazon Prime Day - TBC

01/08: Web Day
15/08: Assumption Day (EU retail impact)
31/08: World Blog Day

Back-to-school campaigns (strong across Europe)
15-17/09: NRF Europe
20/09: World Cleanup Day
22-28/09: September French Days (TBC)
23/09: Autumn
24/09: e-Scale 2026
30/09: International Podcast Day

01-31/10: Pink October
06-07/10: eCommerce Masters
14-16/10: Digital Leader Summit
14/10: Ecommerce Connect
31/10: Halloween

01/11: All Saints’ Day
11/11: Singles’ Day (increasingly adopted in Europe)
11/11: Armistice Day (EU holiday)
28/11: Black Friday
30/11-01/12: Tech For Retail

01/12: Cyber Monday
06/12: St. Nicholas Day
08/12: World Climate Day
18/12: Ugly Christmas Sweater Day
21/12: Winter
25/12: Christmas
31/12: New Year’s Eve